Taxi Advertising
Taxi advertising is a vibrant, on-the-go medium, involving branding of either or both the interior and exterior of taxis for maximum impact and exposure.The success of taxi advertising is mainly due to minibus taxis being the only method to thoroughly carry advertisements to the high density townships and urban/peri urban/rural areas, repeatedly everyday.
Taxi advertising does not only target commuters but all road users that are able to view the taxi as it makes its way through traffic daily.
Commuter satisfaction: research reveals that commuters prefer travelling in taxis that are branded, as they perceive them to be safer, more comfortable and cleaner.
Bus Advertising
Like Taxi advertising, bus advertising is also a vibrant, on-the-go outdoor medium, however, bus advertising has various options that can be explored:
- full wrap around the bus
- advertising on the outside back of the bus
- interior advertising within the bus
Bus advertising offers a low clutter, highly visible advertising alternative. Research shows that a bus is 11 times more likely to be seen than a billboard.
Each bus generates 500,000 impacts per month and interior advertising offers a captive audience, because bus passengers spend on average 66 minutes in a bus on a daily basis.
Static Outdoor
Branding allows advertisers the exclusive opportunity to secure naming rights, together with exclusive advertising “ownership” of the major taxi ranks throughout South Africa, thus creating maximum brand awareness.
Highly visible, 24-hour exposure and multiple branding opportunities, making full use of the environment in and around the ranks.
Offers large visibility within strategic locations for the large crowd volumes that pass through every day.
Includes traditional billboards of varying sizes and locations to suit your brand with guaranteed recognition.
The Commuter SA
The Commuter SA magazine adds a print dimension to our advertising offerings to our clients. The Commuter SA is a bi-monthly magazine produced by Majama Investments to educate, entertain and inform the commuting public on issues that affect them on a daily basis.
It also seeks to give both Government and corporate South Africa a platform to communicate to our audience about goods and services that they have to offer. It has a print run of 50 000 copies and an estimated readership of just over a quarter of a million people. The publication is distributed free of charge to its readers at taxi ranks, bus and train stations.
